A new approach is needed to capture vital public support

Helen Hill - Thursday 24 January 2008

PORTS often have a very negative image, and the erosion of public support for seaports is a major issue facing port management today.

Soft values can often help overcome this challenge, and the European Union seaports policy communication also recognises their worth, taking up a few of the suggestions made in Prof Van Hooydonk’s book, Soft V...