THE enhanced efficiencies promised by the introduction of new technologies and a fully integrated supply chain will first need to overcome the practical problems of a traditional industry that continues to operate in silos. 

For some, this is about technology, for others digitalisation offers a new way of engaging with customers, but ultimately we are talking about entirely new ways of doing business. 

Digitalisation is only partly about the hardware — the more significant ingredient to this epoch shift is about how companies, from management to crew, find a new way of doing things more efficiently and establish a more collaborative way of working.

This week the Lloyd’s List Podcast dropped in on a round table session where industry leaders were considering the practical issues of how a connected industry, where partnerships are a crucial part of a business strategy, really works and what needs to change.

Joining Lloyd’s List Editor Richard Meade at an Immediasea event held in London were:

• Martin Stopford, President, Clarksons Research Services

• Magnus Lande, Commercial Director Maritime, Veracity at DNVGL

• Richard Westgarth, Head of Campaigns, BMT

• Silje Bareksten, Head of Sustainability and Technology, Nor-Shipping

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