Industry falling short in addressing seafarer shortfall
Promoting shipping as a ‘sexy’ profession is something the industry still struggles to do. The lack of a coherent, centralised public relations hub makes messaging fractured and unheard
Shipping has a colossal job on its hands if it is to avoid a looming crewing crisis both at sea and on shore. The industry’s public relations message to attract and retain talent is falling woefully short, conference hears
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