Shipping will face decarbonisation pressure from below, as well as above
- Ikea has worked with Zemba to create low-emissions shipping demand
- Its customers expect it to hit sustainability targets, and that pressure rises up the supply chain
- But Wallenius Wilhelmsen chief executive still thinks a regulated carbon price will be critical
Consumers continue to pressure brands to reduce Scope 3 emissions, but will shipping start to feel the force from below as well as from regulators above?
