P&O Ferries turned a business crisis into a reputational disaster
Other ferry operators hit by coronavirus and Brexit have bounced back, but P&O and its elderly fleet have not. Its self-inflicted media onslaught is a lesson to others, and a warning of growing ESG pressure on shipping
DP World’s UK ferry arm has drawn condemnation for the abrupt sacking of 800 seafarers, which it blames on business pressure. But the forces that led to this will trouble its rivals too, although they now have a good idea about what not to do in response
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